Digital Advertising Proposal

Partnering for Growth in Real Estate

Rural Minds LLP proposes a strategic digital advertising campaign designed to elevate your real estate agency's reach, generate high-quality leads, and maximize your return on ad spend (ROAS). We focus on delivering conversational value, ensuring generated leads are more likely to convert.

Our approach leverages cutting-edge techniques and data-driven insights to create campaigns that resonate with your target audience.

High-Performance Lead Funnel

We design and implement optimized landing pages specifically crafted for Pay-Per-Click (PPC) campaigns to capture leads efficiently. Here's an example of a high-converting landing page we've created for a client in the real estate sector:

Example high-converting real estate landing page design by Rural Minds LLP for Saisuncity project

Click to view live site: saisuncity.in.net

Our Campaign Strategy

Campaign Options Tailored for You

Based on available assets and goals, we recommend choosing either of the following to start (with the option to add the other later):

Video Campaigns: Leveraging engaging video content (if available) across platforms like Instagram and web placements for high impact.
OR
Google PPC Campaigns: Utilizing targeted text and display ads on the Google network, driving traffic to dedicated landing pages.

Both strategies prioritize generating meaningful interactions and conversations over simple clicks.

Phased Rollout & Optimization (First Two Months)

We employ a structured, iterative approach to find the most effective campaign settings:

Week 1: Launch 3 distinct campaign variations (Targeting/Creative/Bidding tests).
Week 2: Run top-performing variation from Week 1 at full scale.
Week 3: Launch 3 new variations based on Week 1 data.
Week 4: Run top-performing variation from Week 3 at full scale.
End of Month 1: Assess results, identify optimal strategy.
Month 2: Continue optimized campaign, repeat assessment/refinement.

Weekly Monitoring: Continuous performance tracking and adjustments are standard.

Demonstrable Past Success

We believe in transparent results. Here's a glimpse of what we've achieved for past clients in the real estate sector:

Detailed Lead Generation Insights

Screenshot of lead generation report showing lead sources and interactions for a real estate client campaign by Rural Minds LLP

This snapshot shows the sources of leads and interaction points on a client's campaign, providing valuable data on user behavior and conversion paths. We track clicks, form submissions, and other key metrics to continuously optimize.

One Month User Acquisition

Analytics screenshot showing 1K new users acquired in one month for a real estate client by Rural Minds LLP

An overview of user acquisition over a one-month period for a client. This demonstrates our ability to drive significant, targeted traffic and new users to our clients' platforms through strategic campaigns.

Expected Outcomes & Timeline

Deliverables

Primary Goal: High-quality leads focused on conversational value.

Estimated Leads: 100-500 / month*
1 High-Converting Landing Page
Performance Reports & Insights

*Subject to market conditions & budget.

Timeline

Campaign Commencement:

Approx. 21 days post-payment and receipt of all required assets/authorizations (docs, access, etc.).

Important Considerations

While we strive for maximum results, campaign performance can be influenced by external factors such as market competition, competitor activities ('shadowing'), and unforeseen market shifts. Rural Minds LLP implements robust monitoring and strategies to mitigate these risks and maintain campaign integrity.